How

To consolidate and enhance the international position of Dutch design, fashion and architecture in a sustainable way, the programme was based on three interlinked principles: idea, network and enterprise, making for a layered approach that maximises possible added value.

 

The criteria for activities within the programme were:

 

  • Matching to local demand and collaborating with local partners
  • Multidisciplinary
  • Longterm

Evaluation is an essential tool to monitor the effects of the programme.

 

The timeframe for evaluation was:

 

  • Ongoing: project reports programme participants
  • Separate evaluations of larger projects
  • Annual internal evaluation in annual report
  • External evaluations both half-way and after programme

 

The subjects that are measured by regular evaluation were:

 

  • Idea (image research)
  • Network (questionnaires)
  • Enterprise (branch monitors)
  • Collaboration (new partnerships)