Red light Fashion
DutchDFA coordinated the Dutch participation in the Shanghai International Creative Industry Week (SICIW), which took place between 15 and 22 October. The programme Dutch Design Works contained an exhibition and various events like Dutch Day on 17 October with Red Light Fashion, a catwalk show and party supporting and highlighting the Dutch presence.
‘Dutch Day’’s apotheosis was a well-attended fashion show (400 visitors, among whom many Chinese). The show was organised by MODINT and its partners HTNK and Tony Housten (a local producer). The three Dutch labels And Beyond, Daryl van Wouw and LEW all showed their collections. The selection of these designers gave a good impression of the diversity and strength of the Dutch fashion identity. Red Light Fashion District (a collection of fashion initiatives in former brothels in Amsterdam’s red light district) is a unique initiative and internationally gets the imagination going.
The show finished with a ‘digital dialogue party’, which unfolded in the context of a workshop for Chinese and Dutch DJs and VJs, which was organised by the Dutch company Massive Music.
LEW and And Beyond have been invited to come back to Shanghai for two to three months each in the Spring of 2010. They were introduced to various producers and will design a new collection that will be produced in China. An important aim of the fashion show was to attract media attention, which was received in abundance. Important magazine like Frame and Domus China reported on the event.
- pictures here
