July 2009
Press release
Dutch Design Works! in China
Dutch participation in SICIW2009
Dutch Design Fashion and Architecture (DutchDFA) proudly presents the participation of the Netherlands in the Shanghai International Creative Industry Week 2009 (SICIW2009) from 15 – 21 October 2009. Under the header “Architecture & Public Space” the Netherlands organises an exhibition with a great variety of Dutch architects and designers. It will be accompanied by a broad networking and matchmaking programme.
Exhibition
The growth in number and size of China’s cities is enormous. This explosive urbanization creates the case of how to design this new architecture and public space, that is of great importance in the day-to-day lives of these cities’ new users, many of whom have originally come from smaller cities or the Chinese countryside.
The Dutch exhibition during the SICIW focuses on architecture and public space. In China this is an area that is underdeveloped. The Netherlands has a long-standing tradition in the design of public space and takes in a leading position in this area. On different levels and from different disciplines the Netherlands has something to offer to the Chinese market: from signage systems (think of Schiphol airport) to large-scale development of urban areas such as Delta Metropool. The projects and products that will feature in the exhibition will demonstrate the Netherlands’ expertise and qualities when it comes to sustainable development and design of urban areas.
Dutch programme
In addition to the design exhibition the Dutch entry organises a broad and varied programme of matchmaking and networking activities. Receptions and presentations, lectures and parties will stimulate knowledge exchange and create business opportunities. The special Dutch Day (October 17) highlights fashion from the Netherlands and features the Dutch Party. The Dutch Design Lounge welcomes visitors at any time, to relax or to build on relations in an inspiring environment. The planned incubator programme, which is linked to SICIW and will be launched during the SICIW, will provide further options to maintain and to enhance the connection with Shanghai.
During the SICIW2009 DutchDFA also supports the travelling exhibition “Social Energy”, about contemporary communication design from the Netherlands and supports the product and interior design fair “100% Design Shanghai”.
Partners
DutchDFA is the initiator, organiser and coordinator of Dutch Design Works, the contribution of the Netherlands to the SICIW2009. DutchDFA works closely with the Consulate General of the Kingdom of the Netherlands in Shanghai and FAR Architecture Centre Shanghai.
DutchDFA
The programme of DutchDFA aims to strengthen the international position of the fields of Dutch design, fashion and architecture on a long-term basis. It brings together the creative strengths of the three disciplines with the combined administrative drive of Dutch economical, cultural and foreign affairs policies.
Note for editors: not for publication.
Links:
dutchdfa.nl
siciw.com
Pictures:
download logo DutchDFA
dowload foto SICIW2008
For more information, please contact:
Clarisse Stulp, Communication Manager SICIW Shanghai
(+86) 13 81 73 43 080 clarissestulp@gmail.com
Carlie Janszen, Communication Manager DutchDFA
(+31) 10 41 36 252 cjanszen@dutchdfa.nl
About Dutch Design Fashion Architecture:
The Dutch Design Fashion Architecture (DutchDFA) programme, which runs from 2009 until 2012, aims to strengthen the international position of the three Dutch creative disciplines on a long-term basis by joining forces within the field. DutchDFA is a unique collaboration between public and private partners, drawing together representatives of the Dutch Ministries of Economic Affairs, of Education, Culture & Science and of Foreign Affairs, sector-specific organisations such as Premsela and the Netherlands Architecture Institute, as well as the Office of the Chief Government Architect, and professional associations including the Association of Dutch Designers (BNO), the Royal Institute of Dutch Architects (BNA), the Association of Dutch Interior Architects (BNI) and MODINT (trade association for fashion, interior design, carpets and textiles), as well as the Dutch creative hubs of Amsterdam, Arnhem, Eindhoven, Rotterdam, Utrecht and The Hague.
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