T-shirts against mass fashion

Press release:

Last couple of months we received quite a lot of requests for an eco-version version of the numbered t-shirt. That's why we created this new We Are Numbers * Re-Use Collection.

Instead of flying in some brandnew bio-cotton tees, we decided to work with an extra environmentally friendly option: re-using 2nd hand tees. We bought a couple of second hand t-shirts with prints. And we just "over-numbered" them. Now available through the website. Here are some impressions:

About the We Are Numbers project:

‘We Are Numbers’, was initiated by a mysterious Number 1 as a protest against current fashion consumption. He paints every t-shirt with a unique number. His project has been growing now into a global tee shirt community art project.

“We’ve been consuming fashion much too fast. And at a big cost: not only our planet, but also people have been exploited for many years.” says Number 1 (aka Dutch artist Twan Verdonck). “And with global fashion companies such as H&M and Zara launching new styles almost every week, it’s only a matter of time before unethical disposable fashion will be our only option.”

Instead of developing these “one-night-trend” tees, Verdonck decided to make uniquely numbered tees with only one graphic. The longer you keep these shirts, the lower your number gets in comparison to the majority of the group. An early number, such as 600, may be cooler than a later number like 10,000. So instead of going out of style, the shirts become even more stylish with time.

How it works:

For 30 euros you’ll get a tee that’s hand-painted by Number 1 with your own unique number. You can either buy a new t-shirt or go for a second hand t-shirt with number. You are then asked to submit a photo or video of your numbered tee. The first 1,000 participants will appear in an art book.

So far more than 500 people have joined the ‘We Are Numbers’ art project. Besides the photos and videos, the website shows the world map and personal links, so numbers can track down and meet other numbers.

Via: WeAreNumbers.com