Usuals for the public
The designer duo Van Eijk & Van der Lubbe presented their new label. Next to familiar products, new designs in particular are made available to a wide audience under the name USUALS. Whereas unique design products and limited editions have traditionally been inaccessible to the public at large, USUALS changes all that.
The introduction of a private label is being combined with the launching of a new website www.usuals.nl. The products will be available exclusively through the website, making it possible to keep prices low and create a direct link between designers and users. The designer duo aims to involve visitors in their work and to use this interaction to further expand their collection of unique, beautifully designed consumer items with an element of surprise.
The designers, Niels van Eijk and Miriam van der Lubbe, are well-known for this surprise aspect.
The new label and accompanying website will also be unique in this sense. For example, on the first Monday of the month (10 times a year), at 12 noon sharp, a new and unique product will be launched. Not only will a product be introduced, but also the story behind the product. Visitors will be able to take a peek behind the scenes of the design studio through the website. In an era in which social media and transparency have become commonplace, the total development and production process will be made visible to all.
Get inspired, be inspired
USUALS are products with a story - a real story - that can literally be followed from A to Z. How did the idea originate? How was the design made? Where and by whom was it produced? The latter in particular is unique, as virtually all USUALS are produced in the Netherlands.
When you order a USUALS product, not only do you become the owner of the product, but also of the story behind it. USUALS are unique consumer products, like a mirror that brightens your day and allows you to view yourself through totally different eyes, or a lamp with a bit of history that makes light appear to shine in a whole new way. USUALS are products that you can use or simply admire, but that also surprise or amaze you. But, first and foremost, USUALS are products with a story. Get inspired, be inspired.
Having focused on applied product design, non-commissioned work and total designs for projects, interiors and buildings until now, the designer duo Van Eijk & Van der Lubbe is now bringing their ideas into people’s homes with the introduction of their USUALS label. The designers challenge you to look at the world around you in a different way. This will also be the underlying notion behind every new product to be designed.